You learn a lot as you develop your proposal. Why You Should Write the Executive Summary Last It then provides you with a foundation to build that rationale into the proposal, and enables you to achieve a fully integrated presentation. Writing the Executive Summary first forces you to articulate your reasons and develop the elements of persuasion. If you just start writing the proposal and figure out why you are the customer's best alternative by writing about it, your proposal will miss many opportunities to be persuasive, and the reasons why the reader should follow your recommendations will never be fully integrated. Writing the Executive Summary first forces you to articulate those reasons. The proposal must articulate and support the reasons that will persuade the reader. The Executive Summary succinctly presents your recommendations. The purpose of a proposal is to persuade the reader to follow your recommendations. Writing the Executive Summary first forces you to think through the most important aspects of your proposal. Why You Should Write the Executive Summary First Should you write the Executive Summary first and build your proposal to support it, or should you write it last, as a summary of all the material developed in writing the proposal? There are good reasons for taking either approach, but which is best for you will depend on your circumstances and goals.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |